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Social Media and Event Planning

Planning any event - from a cocktail party to a weeklong convention - can be lot of work. There are hundreds of details to take into account involving food, location, guest lists, programming, etc. The scale of your invitations, promotions, documentation and follow-up will vary event to event, but these areas can be simplified with help from social media platforms.

A Mashable.com article about social media and event planning provides a nice checklist to start with. But there are alternatives to any of the suggested platforms. For example, we've used Evite.com for smaller events and found that the pre-party social exchanges occurring there can generate excitement and increase RSVPs. We do like the suggestion to establish an event #hashtag early on, to keep event comments on the same Twitter page.

One task that may add some time to your event work is the e-media monitoring that must take place. Keep up with comments on various platforms: address the negatives, and expand and reinforce positives with more comments, photos, videos or re-tweets.

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Contact Heavy Content at 614.638.5530 or service@heavycontent.com. Heavy Content, Ltd. PO Box 340173, Columbus, OH 43234. Heavy Content provides marketing communications, graphic design, website development, public relations and social media management services for clients in Columbus and Central Ohio.

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