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Project HIP Brochure

Project HIP is an outreach effort designed to provide counseling and health care services for African Americans and Africans who know or suspect they are HIV positive. Project HIP needed two brochures: one for distribution to various community organizations; and another brochure for individuals. Both brochures shared the same exterior cover. The brochure for community organizations was designed to confront stigmatization by highlighting facts about HIV in the community, and to reduce fear by explaining the confidential and comprehensive services offered by Project HIP. The brochure for individuals was written to address the fear of getting tested or living with HIV. The brochure clearly communicates the benefits of contacting Project HIP: no cost, privacy, and convenient, comprehensive services. A fear-reducing message of hope is reinforced: "with the right help, people living with HIV can lead long, healthy, happy lives."

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