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Tracking
The Next Big Thing in Social Media
The evolution and expansion of all things
internet is nothing new. Search engines, e-commerce and online
entertainment options all bloomed, spread their vines and
became mainstays inside a year’s time.
Now we’re in the midst of the Social Media Revolution, which
once again promises to change the way we do everything. And just
like the first internet Revolution, businesses that adapt and
adopt the right tools will better their chances of survival.
Staying on top of the latest online developments takes a lot of
time, but with a little advance work your hunting and gathering
can be made more efficient and focused on the daily topics most
important to you.
Collecting RSS feeds is an easy way to start. RSS is a
syndication method that allows users to 'subscribe' to a
website. RSS feeds display as a simplified index of recent
postings, allowing you to quickly check updates from the sites
you subscribe to. RSS does not require an e-mail address for
subscription, which appeals to consumer privacy concerns. If
your browser doesn’t make it simple for you to subscribe to RSS
feeds (most do, check your Help section for RSS) you can set up
a page at iGoogle.
As Radian6 Director of Community
Amber
Naslund commented in one of our recent blog posts,
aggregators like
iGoogle
or Netvibes
can simplify your information gathering and take it a giant leap
forward. An aggregator will bring your RSS feeds into a
dashboard that also displays Twitter updates, Facebook accounts,
email, local news and weather, stocks, and hundreds of other
Social Media and news updates. Best of all, most aggregators are
user-friendly and will import your existing account settings and guide you through the process. Once you're set
up,
everything will be right before you on one page, which
makes keeping up a lot easier and will likely lead you to new
information sources.
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