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How to
Avoid Deceptive Search Engine Optimization
(SEO) Practices
Deceptive search engine optimization (SEO)
practices are often referred to as "black hat" techniques. They
are deceptive because they lead a customer to believe the
desired results are guaranteed and permanent, and they
attempt to trick search engines into ranking a site higher than
it should be. The results are usually short lived (if at all)
and can cause a site to be excluded from certain search engines.
Genuine search optimization practices focus
on content that is of real value to real people. The saying, "If
people love you, Google will love you," holds true. The process
will always take time, as search engines value longstanding
content that is regularly visited by new readers. Of course,
there are other legitimate methods of ensuring your site is
found by search engines, but beware any promises of easy results
or magic "link building" techniques.
Read more about how to
avoid deceptive SEO practices
in this article from smallbiztrends.com contributor Janet
Meiners Thaeler.
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